Strategic Mailing Partnership Embraces Royal Mail's New Government Sector Economy Incentive

The Strategic Mailing Partnership (SMP) has enthusiastically announced the introduction of Royal Mail's latest initiative, the Government Sector Economy Incentive. This program, launched on 2 January, is set to revolutionize savings for government sector customers on their mailing needs.

Significant Savings for Government Sector Customers

With the new Royal Mail Testing and Innovation Incentive, customers can now enjoy a 5% postage credit. This offer applies when using the Economy product for the first time or employing it for novel mail uses. The SMP highlights that this translates to approximately 15% savings on business mail and 16% on advertising mail, compared to standard tariffs.

Economy Incentive: Flexibility and Efficiency

This incentive is designed for non-urgent mail, offering flexible delivery options and substantial cost reductions. Suitable for both large-scale and small-scale mailings, the incentive is versatile enough to accommodate various business requirements.

Leveraging Mailmark Technology for Affordability

Royal Mail's adoption of Mailmark technology enables more affordable pricing. This innovative approach offers a delivery window of one to four working days post-handover, making it a cost-effective choice.

Testing and Innovation Incentive for Businesses

Businesses can explore the effectiveness of the Economy Incentive through the Testing and Innovation Incentive. This facilitates experimentation with new mailing applications and modifications to existing campaigns, ensuring efficient and economical mailing solutions.

SMP's Perspective on the New Incentive

Lucy Swanston, chair of SMP, commented on the benefits of this new incentive. She emphasized its potential to aid SMP members and those in the print and mail industry catering to the government sector. This initiative is expected to foster greater service versatility, innovation, and significant savings.

Swanston also expressed hopes that this incentive would promote cost-effective mailing strategies among businesses, bolstering the case for mail in client communications and supporting the broader print and mail industries towards a more sustainable economic future.

Incentive Eligibility and Timeline

To qualify, mailings must comprise a minimum of 4,000 business or advertising mail economy items, with a cap of 500,000 items throughout the incentive period. The final posting date is set for 31 May 2024, with application submissions due by 17 May 2024.

For more information on mail solutions and industry trends, visit Royal Mail's Official Website. Businesses looking to enhance their mailing strategies can explore Direct Mail Marketing Tips.